To highlight key information in Power BI dashboards, use pre-attentive attributes—visual cues our brains notice instantly, like color, size, and position. When applied well, they make your most important metrics impossible to miss. This guide introduces the “Pink Elephant Principle,” a fun, memorable way to think about emphasis in report design. You’ll learn when to use bold colors, larger text, strategic placement, and unique shapes to guide your audience’s attention.

MoonStory is where data meets design. Follow along for Power BI tips, UX best practices, and stories from the data community—always aiming for the moon.