Custom fonts in Power BI can take your reports from “meh” to memorable. They add polish, personality, and branding—but only if you know how to use them without breaking your design.

To highlight key information in Power BI dashboards, use pre-attentive attributes—visual cues our brains notice instantly, like color, size, and position. When applied well, they make your most important metrics impossible to miss. This guide introduces the “Pink Elephant Principle,” a fun, memorable way to think about emphasis in report design. You’ll learn when to use bold colors, larger text, strategic placement, and unique shapes to guide your audience’s attention.

Just like Pixar’s Inside Out takes us through Joy, Sadness, Anger, Fear, and Disgust, data designers ride the same emotional rollercoaster in our day-to-day work. Here’s a funny (and surprisingly useful) guide to managing those highs and lows.